7 Tips to Choose the Right WordPress Theme for Your Website

Search Engine Optimization

7 Tips to Choose the Right WordPress Theme for Your Website

04/30/2022 12:00 AM by Margot.C in

WordPress themes are the foundation of your website. They control the look and feel of your site, and they also determine how your content is displayed. This is why it's important to choose the right WordPress theme for your website.

However, with literally thousands of themes to choose from, it can be tough to know which one is right for you. In this blog post, we will discuss 7 tips on how to choose the right WordPress theme for your business!



What Is a WordPress Theme?

WordPress is a great platform for building your website. But without a WordPress theme, your website would just be a bunch of code. WordPress themes give you the ability to modify freely the appearance of your site, without having to write any code.

There are two types of WordPress themes: free and premium. Free WordPress themes are great if you're just starting out, but they usually don't have as many features as premium themes.

Premium WordPress themes are usually more expensive, but they come with a lot of extra features, like drag-and-drop page builders and pre-designed layouts.

Why Taking the Time to Choose a Good WordPress Theme is Important?

Like I said before, your WordPress theme is the foundation of your website because it is the tool you use to display your content in an appealing way, thus having a direct impact on visitors. So no matter if you are just starting out with a brand new website or you want to change your current theme, the selection of your WordPress theme is a very important step.

A good WordPress theme will make your life easier by giving you a pre-designed layout that you can use to build your website, as well as great features and solid support from the developer.

A bad WordPress theme will make your life harder by forcing you to design everything from scratch and solve typical problems such as messy codes and slow loading pages.

In short, taking the time to choose a good WordPress theme is important because it will save you time and money in the long run!

7 Tips to Help You Select the Right WordPress Theme

1. Decide on the Functionality You Need

Before you start looking for WordPress themes, you need to know exactly what functionality you are looking for. Having a list of those functionalities ready will help you narrow down your options and find a theme that fits your needs. 

For example, if you need an eCommerce website, you'll want to look for WordPress themes that include features like shopping carts and payment integration.

On the other hand, if you're simply creating a blog or portfolio site, you won't need these eCommerce features. Instead, you can focus on finding a WordPress theme that looks great and is easy to use.

Functionality can also refer to things like contact forms, social media integration, and more. Think about what features you need and then find WordPress themes that offer those features.

Also, if you have specific plug-ins in mind you would like to use on your website, check in advance if those are compatible with the WordPress theme you are interested in.

2. Choose a theme that matches your image

When selecting a WordPress theme, it's important to choose one that matches your branding. You want a theme that reflects the type of business you have and the image you want to project to your visitors

For example, if you're a personal trainer, you might want a theme that's clean and simple, with easy navigation so that potential clients can find the information they need quickly and easily.

On the other hand, if you sell handmade jewelry, you might want a more creative theme that showcases your work in an elegant way. The important thing is to take some time to think about the kind of image you want to project, and then choose a theme that matches.

Other points you want to pay attention to include :

  • Readability: choose a theme with an easy-to-read font
  • Colors: colors in marketing are very important. Make sure the color scheme of your theme matches your branding (note that light color schemes tend to be more popular among websites visitors).
  • Layout: select a layout that is easy to navigate and makes sense for the type of content you'll be publishing

3. Use a WordPress theme that is responsive

Having a responsive WordPress theme is important to ensure that your website looks great on all devices. A responsive theme will automatically adjust to the screen size of the device it is being viewed on, whether it is a desktop, laptop, tablet, or smartphone.



This is crucial because it ensures that your website visitors have a positive experience no matter how they are accessing your site. In addition, a responsive theme can help you rank higher in search engine results, as Google now favors mobile-friendly websites.

An easy way to test a theme for responsiveness is to open a demo website offered by the theme developer and use Ctrl+Shift+I. It will enable you to preview the theme and how it looks on various devices and in different resolutions.

3. Make sure your WordPress theme is fast loading with good SEO features

If you're running a WordPress site, one of the most important things you can do to ensure its success is to choose a fast-loading, SEO-friendly theme.

A slow-loading theme can be a real drag on your site's performance. As a result, your site may rank poorly in search engines and fail to attract the traffic it deserves.

There are a few key things to look for in an SEO-friendly WordPress theme: first, make sure the theme is lightweight, fast-loading, and well-coded; second, look for a theme that includes built-in SEO features; and third, choose a design that is clean and simple.

To test the loading speed of a WordPress theme, you can use the developer's demo website to preview it and run some tests using FreeSeoTools' PageSpeed Insights Checker. This tool will give you a report on how fast the website loads so you can have an idea of how well optimized your selected theme is.

4. Check if the theme you want is compatible with all major browsers

Another thing to keep in mind when choosing a WordPress theme is its compatibility with major browsers. You want to make sure that your site looks good and functions properly regardless of which browser visitors are using.



In most cases, themes developers will mention this information. But if they don't, there are two main ways to check for browser compatibility :

  • Look at the theme's demo site in different browsers to see if everything appears as it should
  • Install the theme on a test site and try it out yourself in different browsers

By taking the time to check for browser compatibility, you can be confident that your WordPress site will work properly for all visitors.

5. Test your theme meticulously

It's important to test each theme thoroughly before you install anything. Otherwise, you could end up with a theme that doesn't work well with your existing content (if you already have a website) or doesn't support all the features you need.

To avoid any surprises, take the time to test each theme in a local development environment or a staging site. Testing by installing it directly on your website might mess up your current layout and content, so what you can do is use a plugin like WPTheme Test.



With this tool, you can preview how your website will look with new themes while your visitors still see your current theme :

  1. Download the theme you are interested in
  2. Download, install and activate the WPTheme Test plugin
  3. Install the theme, but don't activate it!
  4. Open the WPTheme Test plugin and select the theme you just installed
  5. While being logged in to WordPress, visit your website and see if this new theme suits you

By taking the time to test your theme before installing it, you can avoid any potential problems down the road.

6. Find a theme that is regularly updated and has support from the developer

When you're choosing a WordPress theme for your website, it's important to pick one that is regularly updated with good customer support.

The reason for this is that WordPress is constantly evolving, and new features are added all the time. If your theme isn't receiving regular updates, it might not be compatible with the latest version of WordPress, which could cause problems with your site.

Additionally, outdated themes can be a security risk, as they may contain vulnerabilities that can be exploited by hackers. And if you ever run into any issues with your theme, you'll want to make sure that there's someone you can contact for help.

So when you're browsing themes, be sure to check when the last update was released, and make sure that it is compatible with the latest version of WordPress. If it's been more than six months since the last update, chances are that the theme isn't being actively maintained anymore. 

7. Read WordPress theme reviews before you select one

Our last tip for you is to read themes reviews before making your final decision. This will help you get an idea of what other users think of the theme and whether or not it will meet your needs.



For example, if you're looking for a particular feature, reading reviews can help you determine whether or not the theme includes that feature.

In addition, reviews can also give you insights into a theme's performance and stability. Look for reviews that discuss the features that are most important to you, such as ease of use, design, and customer support. Checking out reviews ahead of time can save you a lot of time and frustration later on.


Can I Use WordPress Themes for Free?

You can use WordPress themes for free, but there are some things to keep in mind.

First, not all WordPress themes are created equal. Some themes are more well-designed and better suited for certain types of websites than others. Second, not all free WordPress themes come with customer support... So if you run into problems while using a free theme, you may be on your own when it comes to solving them.

Finally, using a free theme may limit your ability to customize your website's design and functionality. If you need extensive customization options, you may want to consider paying for a premium WordPress theme.

Where do I Get WordPress Theme?

There are many places to find WordPress themes. A few popular options include:

  • The WordPress Theme Directory - This is a directory of official WordPress themes from the WordPress team. All themes in the directory are free to download and use.
  • ThemeForest - ThemeForest is a marketplace for premium WordPress themes. Many of the themes available on ThemeForest are created by independent designers and developers.
  • StudioPress - StudioPress is a company that creates premium WordPress themes and plugins. Many of their themes are built on the Genesis framework.

You can also always hire a developer to create a custom theme for you.

How Do I Find Out What Theme a Website is Using?

If you're curious about what WordPress theme a particular website, an easy way to find out is by using FreeSeoTools' WordPress Theme Detector. This tool will scan a website to identify which WordPress theme is being used.

Just enter the URL of the website and click on Submit.


In Conclusion

WordPress themes are a great way to give your website a fresh look and feel. But with so many options available, how can you be sure you’re picking the right one? In this article, we outlined seven tips to help you choose the right WordPress theme for your website. Following them will ensure you get the best-suited theme for your needs.

Do you have other tips that weren’t mentioned in this post? Let us know in the comments section below – we would love to hear from you!

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